Marketing
Marketing is all about understanding people so that you can build an authentic connection with them. And yes, that connection is usually of a transactional nature.
I led marketing efforts for a number of companies from 2014 to 2019, and I find that nearly all of my learnings in that space apply to product development.
Since I no longer work in marketing , this page provides a high level overview. I'd be thrilled to show you specific projects upon request.
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From intern to leader.
From SEO to running conferences, I was lucky to experience and learn about nearly every type of modern marketing technique at the PbS marketing agency.
I started as an intern and eventually became a marketing leader responsible for growing agency leads while also supporting client work.
I grew leads by 300% in less than 3 years, making PbS the fastest growing digital agency in Canada at the time.
Nextopia
An underdog story.
One of the ways a small family-owned SaaS business can thrive despite the presence of enterprise giants is through quality marketing.
At Nextopia, I scaled up a budding marketing team while driving $2M worth of leads in a single quarter through targeted paid search and email drip campaigns.
Nextopia made such a big splash in the ecommerce search space that it eventually made a deal to join Athos Commerce.
CrowdRiff
Pushing through an era of uncertainty.
CrowdRiff's platform lets travel orgs run authentic marketing campaigns with user-generated content.
I joined the team at time when new privacy and UGC laws were threatening to cripple the travel marketing industry.
But I was confident in myself and my team, using paid search and SEO campaigns to boost product demo requests by 35% during an era of unprecedented uncertainty.
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ExperiencePoint
Transforming a long-running business.
ExperiencePoint is a long-running B2B experiential learning provider but was facing significant growth challenges when I joined.
I implemented lead scoring models, cross-team CRM workflows, and content/SEO strategies.
With these methods, I drove the company's biggest annual start in 20 years by generating 260 new leads in a single quarter.
Let's Talk
You can email popovicportfolio@gmail.com to get in touch, click the button below to connect through this site, or say hi on LinkedIn.